Three professional women smile and laugh during conversation with a male colleague

CEMA Webinar Series

CEMA presents a behind-the-scenes look into event strategy and best practices, featuring the people who helped orchestrate the Workiva Amplify annual conference and its spin-off virtual programs which drew nearly 20,000 registrants over the last 12 months.  

In this first episode of the series, join Valerie Strehle, Director of Marketing, and Diana Cam, Senior Director of Partner Marketing, as they review the successes—and not-so-successes—from their recent global events.  
Key Takeaways:  
•    See how this public company pivoted to an all-virtual event in 2020, including how they continued to secure sponsorships from their partner ecosystem and increased attendance by 3.5X 
•    Discover the successes of extending your conference brand with complementary year-round programs and strategies 
•    Review the Workiva team’s strategy for their second large-scale virtual conference in Q3 

Then, join Valerie and Diana in October as they recap how the strategies for their large virtual conference in September 2021 played out. 

Registration is free, so Register Now!

CEMA provides professional networking and educational forums in a non-selling environment. For additional information on CEMA please visit our website at or contact Olga Rosenbrook at


CEMA Event Concierge

Part 1 - Tuesday, August 31, 2021
11:00am - 12:00pm PDT
Part 2 - Tuesday, October 12, 2021 11:00am - 12:00pm PDT
No cost.
Valerie Strehle
Director of Marketing, Workiva
Diana Cam
Senior Director of Partner Marketing, Workiva